Those who grew up with RJs, cassettes, VJs, and cross-border MTV moments know that Pakistan’s music once carried an energy that felt impossible to contain. Today, that world has transformed almost beyond recognition, fragmented by apps, corporate agendas, and the relentless churn of viral content. This piece revisits the eras that shaped us, while asking a necessary question: in a landscape where brands increasingly call the shots, does music st…
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