US EditionFrom Playbooks to Power Moves: Athletes, Visionaries Reshaping College Sports Management
- Several former athletes, including Steph Curry, Trae Young, Maxx Crosby, Andrew Luck, and Shaquille O'Neal, assumed general manager roles at their alma maters or new teams between 2016 and 2025.
- These appointments reflect the recent rise in the general manager role, driven by schools managing transfers, big contracts, and competing for conference and national championships.
- Austin Thomas, promoted GM of LSU football in 2016, built the roster that won the 2019 national title, while Luck parted ways with Troy Taylor and hired Frank Reich for Stanford's 2025 season.
- Buntz praised Steph as widely recognized as the best shooter in basketball history, while Young aims to actively engage in recruiting elite players to join Oklahoma.
- These hires signal a growing trend of former athletes taking key strategic roles, where they influence recruiting, player development, and program management in college sports.
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Athletes and visionaries reshaping college sports management
College athletic departments are scrambling. Players are transferring season to season, top talent is demanding big contracts and millions of dollars will start flowing directly from schools to their rostered athletes as early as next week.
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Total News Sources34
Leaning Left5Leaning Right3Center25Last UpdatedBias Distribution76% Center
Bias Distribution
- 76% of the sources are Center
76% Center
15%
C 76%
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