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From Murcia to Paris: the 24-Hour Race that Seeks to Revolutionize Lemon Logistics
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The Limonar de Santomera cooperative presented the "24 hours of Le Mons" campaign, an initiative with which it seeks to demonstrate its ability to harvest a lemon in Murcia and put it on sale in a supermarket in the capital of France in just one day, thanks to an integration model that controls the entire value chain.
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