From Lizzo to Gayle, Grammy nominees highlight TikTok’s sway in music

Summary by Ground News

TikTok has emerged as one of the music industry's most powerful promotional platforms. Several of this year's Grammy nominees rose in popularity after TikTok videos. Music labels are looking to receive some of TikTok's ad revenue. TikTok this week began preventing certain users in Australia from using some music in their videos.

Published 2 months ago

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Dawn

From Lizzo to Gayle, Grammy nominees highlight TikTok’s sway in music

A single going viral on the video platform ups its popularity and can add to streamings of the song by millions.

2 months ago·Pakistan

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Rappler

From Lizzo to Gayle, Grammy nominees highlight TikTok's sway in music

Many of this year's Grammy nominees rose in popularity due to TikTok influencers using their songs for viral videos

2 months ago·Philippines

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UnionLeader.com

From Lizzo to Gayle, Grammy nominees highlight TikTok’s sway in music

LOS ANGELES — Grammy-nominated breakup song “abcdefu” is the latest viral sensation to translate popularity on TikTok into chart-topping success and music industry acclaim.

2 months ago

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