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From ‘Lifelong Salary’ to Fortnite: Nescafé’s Digital Twist that Anticipates the Advertising Future
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Manufacturer brands such as Nescafé need to continue investing in marketing and advertising in order to compete against white brands that are very loyal to customers because they are linked to the different distribution chains. By the hand of GGTech, Nescafé points to an unknown sector, gaming as a new strategic territory for consumer brands. In this sense, in recent years, the consumer sector has undergone an accelerated transformation. Brands …
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