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From Karl Lagerfeld to Stella McCartney A Look at H&M Designer Collaborations
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From Karl Lagerfeld to Stella McCartney A Look at H&M Designer Collaborations
©H&M When H&M launched its first designer collaboration with Karl Lagerfeld in 2004, the Swedish retailer introduced a concept that would reshape fashion retail. The initiative opened the work of major designers to a mass audience while reinforcing the idea that strong design should exist beyond luxury price points. The experiment quickly proved transformative, with collections selling out within hours and queues forming outside stores across Eu…
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