From ‘Hands-Free’ to ‘Eyes-Off’: How General Motors Is Simulating Its Way to Autonomous Driving
GM is measuring driver attention and biometrics as it prepares a 2028 launch of an eyes-off Super Cruise system.
- At the General Motors Global Technical Center in Warren, Michigan, engineers are using 360-degree simulators to test human reactions for the next generation of 'eyes-off' Super Cruise technology.
- Since 2017, GM has sold vehicles with 'hands-free' Super Cruise, a system available on over 630,000 roads in the U.S. and Canada, though it is notably not self-driving.
- Maureen August, senior manager at GM Research & Development, noted that simulations measure stress and eye movement; researchers invite participants to play Candy Crush to test attention, which August said is 'very effective for getting people involved.'
- Automakers aim to leverage these advanced capabilities to generate recurring subscription revenue, with Sam Abuelsamid, vice president of market research at Telemetry, noting that 'eyes-off' technology is the turning point for consumer willingness to pay.
- GM targets 2028 for launching next-generation systems, though Abuelsamid noted that regulation remains a hurdle, while competitors like Ford offer 'hands-off' BlueCruise on more than 130,000 miles of road.
22 Articles
22 Articles
From 'hands-free' to 'eyes-off': How General Motors is simulating its way to autonomous driving
At the General Motors Global Technical Center in Warren, Michigan, in suburban Detroit, hundreds of volunteer, real-world drivers have hopped inside a Cadillac Lyriq electric vehicle or other popular GM models and experienced all sorts of things while in the car: regular roadway driving, driving up and down hills, construction, rain, nearby traffic and other scenarios.
From 'hands-free' to 'eyes-off': how General Motor
In this image from video, General Motors senior researcher Akilesh Rajavenkatanarayanan plays Candy Crush on a tablet mounted in a Cadillac Lyriq while it is in "eyes off" mode during a simulated drive at the automaker's Global Technical Center Friday, Sept. 18, 2026, in Warren, Mich. (AP Photo/Mike Householder)
The Toronto Star
From ‘hands-free’ to ‘eyes-off’: how General Motors is simulating its way to autonomous driving
WARREN, Mich. (AP) — At the General Motors Global Technical Center in Warren, Michigan, in suburban Detroit, hundreds of volunteer, real-world drivers have hopped inside a Cadillac Lyriq electric vehicle or other popular GM models and experienced all sorts of…
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