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From First Houston Store to Power 15 Deal Days: Inside VEVOR's Broader Push to Deepen Its U.S. Presence
VEVOR’s new Houston store anchors a year-long U.S. push with Power 15 Deal Days and a Houston Rockets partnership.
VEVOR opened its first brick-and-mortar retail store in Houston, Texas, signaling entry into one of America's fastest-growing metros as part of the global home-improvement brand's broader U.S. expansion strategy.
Since the second half of 2025, VEVOR has executed three strategic U.S. moves reflecting its commitment to building local presence and community connection across the American market.
The retail store targets homeowners, DIY enthusiasts, and trade professionals, anchoring a strategy that weaves together brick-and-mortar presence, a Houston Rockets partnership, and e-commerce ecosystem integration.
VEVOR activated Power 15 Deal Days running monthly from the 15th through 18th, offering four-day savings events with $15 off orders over $180 and $30 off orders over $300.
Together, these initiatives map VEVOR's full-year 2026 U.S. roadmap, with Brand Director Gavin stating the program represents "a monthly moment for home creators to upgrade their spaces at exceptional value.