From commodity to cultural catalyst: Fruit’s reinvention

From commodity to cultural catalyst: Fruit’s reinvention

When you’ve worked in the food industry for as long as I have, you start to recognize when an ingredient stops being a supporting actor and becomes the main character. That’s what’s happening right now with fruit. We’ve watched pineapple slices top upside-down cakes, fruit bowls land in lunchboxes, smoothies take over breakfast, and acai bowls become social currency. But what we’re seeing now feels different. Fruit isn’t just part of the convers…