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From car boots to proposals and Paris Hilton: This is how the Birdcage came to be

Corporate marquees and celebrity stunts turned the Birdcage into a major networking hub, with only seven big-name brands remaining in 2026, organizers said.

For one week of the year, a patch of Flemington Racecourse becomes the heart of Melbourne’s social life. But the Birdcage wasn’t always so glamorous.

4 Articles

Sydney Morning HeraldSydney Morning Herald
+3 Reposted by 3 other sources
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From car boots to proposals and Paris Hilton: This is how the Birdcage came to be

For one week of the year, a patch of Flemington Racecourse becomes the heart of Melbourne’s social life. But the Birdcage wasn’t always so glamorous.

·North Sydney, Australia
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Sydney Morning Herald broke the news in North Sydney, Australia on Monday, November 2, 2026.
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