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From Birkin to “Wirkin”: how Walmart normalized luxury dupes
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From Birkin to “Wirkin”: how Walmart normalized luxury dupes
PHOTO ART: MERCA2.0 | GEMINI In January 2025, an $80 handbag sold by Walmart sparked a global conversation that had been quietly developing for years: the normalization of luxury dupes. The accessory, quickly nicknamed on social media as the “Wirkin”, evoked the silhouette of the iconic Hermès Birkin, whose price on the secondary market ranges between $25,000 and $35,000 and is often sold through auction houses such as Sotheby’s. READ ALSO. MARK…
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