Fridge Raiders encourages people to "Stay One Snack Ahead" in new campaign by Initials CX

Fridge Raiders encourages people to "Stay One Snack Ahead" in new campaign by Initials CX

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Leading independent creative agency Initials CX has revealed its latest campaign for beloved food brand Fridge Raiders, inviting customers up and down the country to “Stay One Snack Ahead”. The campaign celebrates Fridge Raiders Bites as the go-to snack for busy young professionals who want to stay ahead of …

Fridge Raiders urges UK to “Stay One Snack Ahead” - Mobile Marketing Magazine

Fridge Raiders has kicked off a bold new campaign encouraging snackers across the UK to “Stay One Snack Ahead”. The campaign, developed by creative agency Initials CX, is designed to appeal to those looking to power through hectic days, the campaign uses eye-catching visuals, including CGI and dynamic photography, paired with punchy headlines that tap into everyday snacking moments. Running nationwide from May 5th to June 1st, and supported by m…

Fridge Raiders targets young professionals with dynamic OOH campaign

Snacking brand Fridge Raiders is positioning its ‘Bites’ as the go-to snack for busy young professionals who want to “stay ahead of the game” and “take on the day”. Created in collaboration with independent creative agency Initials CX, ‘Stay One Snack Ahead’ will feature a “bold visual identity”, communicated using dynamic photography and CGI. The campaign will combine these visual assets with “snappy headlines” that “confidently call out people…