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Frasers Tightens Grip at Hugo Boss with New CEO Pick

Frasers Group executive David Epstein will take over as Hugo Boss CEO after Daniel Grieder steps down, with the retailer now holding both top leadership posts.

  • On Thursday, German fashion group Hugo Boss announced that CEO Daniel Grieder will step down effective January 1, 2027, with David Epstein from Frasers Group succeeding him.
  • Frasers Group took majority control of Hugo Boss in October after raising its stake above 50%, following an unsuccessful 2 billion euro takeover bid earlier this year.
  • Epstein has served as chief brand partnerships officer at Frasers since 2024, spending more than 10 years at the company, including five years managing its premium and luxury divisions.
  • Supervisory Board Chairman Michael Murray led the appointment, which follows the resignations of CFO Yves Müller and Deputy CEO Oliver Timm this year.
  • Grieder, architect of the 'Claim 5' strategy, departs as Hugo Boss navigates a challenging period, having cut its sales and profit outlook earlier this month.
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Daniel Grieder has shaped the fashion company Hugo Boss sustainably, but takes his tie at the end of the year. His successor is already established.

·Munich, Germany
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Frasers chooses David Epstein to lead Hugo Boss after acquisition – ECO Log in with Google Other social networks Your security is our priority We use secure connections and never share your data with third parties. Log in with ECO Premium Email Choose how you want to subscribe Instant access to all Premium content. Cancel when you want. Your browser is outdated! Update your browser to have better experience and view this site. Update your browse…

·Lisboa, Portugal
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Reuters broke the news in London, United Kingdom on Thursday, November 12, 2026.
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