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France fines Boohoo €2.3 million over deceptive discounts on website
The watchdog said 95% of Boohoo listings failed to comply, with many promotions not real reductions and some prices raised before discounts.
- On Thursday, France's Directorate-General for Competition, Consumer Affairs and Fraud Control fined British fast-fashion retailer Boohoo €2.3 million for deceptive discount practices on its website.
- The DGCCRF found 95% of analyzed listings failed to comply with its rules, with 40% offering no price reduction, 7% offering smaller discounts than advertised, and 48% actually increasing prices.
- Beyond pricing, Boohoo violated French product-labeling rules by marketing synthetic goods as "leather" or "suede," demonstrating the breadth of regulatory scrutiny facing the company.
- A Boohoo spokesperson stated these issues occurred under previous management between October 2023 and February 2024 and are now resolved, adding the company has co-operated fully with the regulator.
- France's government passed an anti-fast-fashion law in June targeting "disposable" clothing, following a 40 million euro fine issued to Chinese online giant Shein last year.
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Evening Standard+2 Reposted by 2 other sources
Boohoo fined £2m by French consumer watchdog over false discounts
The French regulator found 95% of the listings analysed failed to comply with its rules, with 40% offering no price reduction and 48% raising prices.
·London, United Kingdom
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Boohoo's online sales platform has been sanctioned by the Repression of Frauds for Fictive Promotions and Mislabelling on its Textiles The UK Sales Chain
·France
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France fines Boohoo €2.3 million over deceptive discounts on website
·London, United Kingdom
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The fraud crackdown accuses Boohoo.com of deceiving “the veracity of the promotions announced”: during its investigation, it analyzed “the prices of several hundred products and “uncovered deceptive commercial practices”.
·Paris, France
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Total News Sources20
Leaning Left3Leaning Right2Center9Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 22%
C 64%
14%
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