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France Bans the Controversial Ai Gadget From the Startup Friend, and This Is No Surprise.

Summary by 01net
Launched with a massive advertising campaign in the Paris metro, the Friend smart necklace was supposed to become the latest must-have connected companion. Capable of listening to its surroundings and conversing with its wearer, the AI gadget has ultimately been banned in France and Europe. And that was to be expected.
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3 Articles

The American start-up Friend suspends the marketing of its AI-doped pendant in France and throughout the European Union. Capable of listening to and recording the conversations continuously, the gadget comes into direct conflict with the GDPR. CNIL, alerted by a massive advertising campaign, seized the file, forcing the company to review its copy before any launch.

The young American push Friend has just announced the sine die postponement of the marketing of her connected necklace within the European Union. This technological device, conceived as a permanent virtual companion, crystallises fundamental questions about the protection of privacy and its compliance with European regulations. The company founded by Avi Schiffmann, a 22-year-old Harvard student, is now confronted with the drastic requirements o…

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Launched with a massive advertising campaign in the Paris metro, the Friend smart necklace was supposed to become the latest must-have connected companion. Capable of listening to its surroundings and conversing with its wearer, the AI gadget has ultimately been banned in France and Europe. And that was to be expected.

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01net broke the news in on Tuesday, April 7, 2026.
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