US EditionLidl Is Drumming for His Vegan Brand.
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Meat-free celebration: Discounter Lidl puts his own brand Vemondo in the shop window for the Veganuary. These include price promotions, a competition for tastings in big cities and a video campaign. In this one a man gets a blatant rage when he is supposed to eat a vegan substitute product until he realizes that it tastes good. youtube.com (20-Sek-Video), campaignermany.de (free of charge after registration) (Photo: Lidl)
Vegan products are currently no longer self-running. However, Lidl still sees his own brand Vemondo and uses the Veganuary to score with battle prizes and culinary experiences. In addition, there is a campaign that plays with the child in the consumer.
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