US EditionFortnite Creators Can Soon Sell Their Own Items and Pay to Advertise Them
From December 2025, Fortnite creators earn 100% of V-Bucks from in-game item sales, with payouts dropping to 37% by 2027, enhancing creator revenue opportunities.
- From December, Fortnite creators will be able to sell digital durable and consumable items directly from their Fortnite islands, Epic Games announced on September 18, 2025.
- Epic Games is boosting creator pay to rival Roblox, which paid nearly $1 billion to developers in 2024, aiming to capture more creator revenue by expanding monetization.
- Epic will temporarily pay creators 100% of V-Bucks value from December 2025 through December 2026, equating to roughly 74% of in-game sales, dropping to roughly 37% from January 1, 2027.
- This November, Fortnite will introduce a Sponsored Row where creators can bid, though some players warned this could enable pay-to-win mechanics and low-effort AI maps.
- Starting November 17, 2025, creators can set up campaigns in the creator portal, while Sponsored Row revenue fully boosts engagement payouts through 2026 and creators gain 75% credit for new players from November 1, 2025.
15 Articles
15 Articles
Fortnite to allow developers to sell in-game items
For the longest time, Fortnite has been allowing game developers to create their own worlds and games within the universe of Fortnite. What began with Fortnite Creative and evolved into what is now known as UEFN, the ecosystem that this game has created is incredibly expansive. And now, Fortnite developers will be able to sell in-game items within their own worlds created in UEFN. Here is what we know at the moment. Developers will be able to se…
Epic Games is preparing profound changes to the Fortnite ecosystem, allowing the sale of digital items starting this December. Epic Games announced that Fortnite content creators will be able to start selling items within their islands as early as December. This includes both durable and consumable digital objects, produced through the Verse-based API and the Unreal Editor for Fortnite (UEFN) tools. However, sales are limited to digital items an…
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