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INSIGHT: How F1 Teams Create Special One-Off Liveries
Haas will run a blue Godzilla-themed VF-26 and special race suits as it promotes the upcoming film with TOHO.
- The Haas Formula 1 team unveiled a 'Godzilla Minus Zero' livery for this weekend's United States Grand Prix at COTA, partnering with TOHO LTD to promote the upcoming film.
- Replacing the traditional red and white paint scheme, the VF-26 features blue accents on the sidepods and rear wing, with an engine cover displaying a prominent Godzilla image.
- Drivers Ollie Bearman and Esteban Ocon will sport one-off team merchandise and race suits as the squad competes in its second home race, currently sitting seventh in the standings.
- Ahead of the race, the team confirmed Ocon will depart for 2027, with Ferrari junior Rafaele Camara set to partner Bearman starting next year.
- Currently holding 30 points, the outfit sits seven clear of Audi but trails Alpine by 38, while Marketing Leader Francois Puentes emphasized the importance of cultural brand collaborations.
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21 Articles
The Americans from Haas will compete in Austin, in the Grand Prix at home, with a limited-edition drawing on the Formula 1 monopost. The new film in the Godzilla series will be promoted in this way.
Race that takes place this weekend promotes the new film 'Godzilla Minus Zero'.
Haas Unveils Godzilla Minus Zero-Themed F1 Car Design for the 2026 United States Grand Prix
The Haas team will use a special color scheme at its home United States Grand Prix this weekend to promote the film Godzilla Minus Zero, which is due to be released in cinemas early next month.
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