Ford Brings Back Employee Pricing Ahead of US 250th Anniversary
The deal could cut purchase prices by nearly $2,000 on many new vehicles, Ford said, as it promotes most 2025 and 2026 models.
- On Friday, May 1, 2026, Ford Motor Company launched the "American Value. For American Values" campaign, extending employee pricing to all U.S. customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6.
- Ford Blue and Model e President Andrew Frick stated the promotion celebrates the nation's 250th anniversary, acting as a gesture of gratitude to American workers, small business owners, and families who rely on Ford vehicles.
- Under the program, buyers pay the same price as Ford employees, which is below the Manufacturer's Suggested Retail Price, generally reducing selling prices by 3% to 5% depending on model.
- A similar initiative launched last year contributed to a 14% increase in second-quarter sales. Ford spokesman Dan Barbosa noted the offer is a "deliberate gesture of gratitude" rather than a short-term promotion.
- Ford employs nearly 56,300 hourly manufacturing workers in the United States, the most of any automaker. CEO Jim Farley stated 83% of vehicles Ford sells domestically are assembled in the country.
21 Articles
21 Articles
Detroit Free Press
USA TodayFord to launch a new sales campaign to give buyers employee prices
La Crosse Tribune
MyEasternShoreMDFord Opens Employee Pricing to Everyone — Here's What It Means and Why They're Doing It Now
(BPT) - Rising grocery bills, higher gas prices, insurance premiums ticking up; all of it adds up to more Americans feeling financially squeezed. So, when the country's largest employer of hourly U.S. autoworkers says it is opening its employee pricing…
Fox Business
The New York LedgerFord rolls out nationwide employee pricing to mark America’s 250th anniversary
Ford Motor Company is marking America’s 250th anniversary with a nationwide pricing push aimed at giving U.S. customers a break.The Michigan-based automaker on Friday launched its "American Value. For American Values" campaign, offering employee pricing to all U.S. customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6. Under the program, buyers can pay the same price as Ford employees — which is below the Manufacturer’s Su…
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