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Ford Hired An 800-Pound Bear To Break Into Its New F-150

Summary by Carscoops
Ford enlisted a trained Kodiak bear to test its latest security tech. The demo showcased alerts, cameras, and remote monitoring tools. Many functions require connected services and data sharing with Ford. Tag the Kodiak bear is awesome at his job. That’s the real takeaway after a demonstration put on by Ford. The automaker recently hired the roughly 800-pound bear actor, whose resume includes appearances on Yellowstone, to attack an F-150 Platin…

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Ford found an unconventional way to test the new security system of its F-150 pickup: put a trained Kodiak bear trying to invade it. Named Tag, the animal has already gone through...

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Carscoops broke the news on Tuesday, June 23, 2026.
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