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For today's UK consumer, value is earned not discounted, argues Loïc Tassel, president, Europe at Procter & Gamble
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For today's UK consumer, value is earned not discounted, argues Loïc Tassel, president, Europe at Procter & Gamble
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. As UK households become more deliberate and less trusting of claims, Britain is emerging as one of the clearest tests of whether products genuinely deliver, forcing companies to rethink how value is built and proven. Across the UK, one of the most competitive consumer …
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