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‘For every Alphonso Davies there are dozens of kids whose potential quietly disappeared’
The program now serves thousands of children each year and employs 150 part-time staff as it expands beyond soccer into multiple sports.
A coin flip sent Tim Adams to Carleton University, eventually leading him to Edmonton where he launched Free Footie nearly 20 years ago after observing kids playing soccer at McCauley School.
The organization expanded from four schools to 64, officially rebranding as Free Play during COVID to reflect its evolution beyond soccer into daily after-school programming.
Programs like the Wolves and Welcome to Play currently serve 25 schools, while superstar Alphonso Davies, who arrived in Edmonton as a refugee from Ghana, participated in the program.
Adams emphasizes that sport serves as a tool for human development, teaching social-emotional skills and mutual respect, as research confirms one caring adult can shape a child's future.
With the World Cup now in Canada, Adams envisions expanding Free Play nationally, advocating for investment in after-school programs to ensure the event leaves a lasting social legacy.