Football Bundesliga Wants to Transfer Games Itself

Should the German Bundesliga imitate the Austrians, and the points halve after 22 days of play? "It is definitely interesting and worth considering," finds LASK defender Jerome Boateng. Boateng, who had signed last summer in the Upper Austrian capital, did not know the mode until then, had to get used to it. "I find it interesting, even if it was absolutely new to me. In Germany, the distance between Bavaria and second place only increased this …

After the expiry of the current contract with exclusive provider Sky you want to establish your own platform

The Austrian Football League wants to transfer the games on its own platform instead of selling the transmission rights. However, the current tender for the new period from 2026 is still standing and will not be withdrawn.

The Austrian Bundesliga sets the course for the future: from summer 2026 on, it wants to market its own media rights – via its own platform. Aim: more control, more revenue and direct contact with the fans. The Austrian Bundesliga wants to take a radical step from summer 2026: After the expiry of the current TV contract with Sky, the league plans to market its media rights itself. Instead of a classic licensing deal with a broadcaster, there sho…

VIENNA. The Austrian Bundesliga is serious about its own exploitation of media rights. From summer 2026, when the contract with rights holder Sky has expired, one wants to approach the football consumers via its own platform.