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Fonterra quietly removes ‘100% grass-fed’ label from Anchor butter as Greenpeace lawsuit approaches

Greenpeace Aotearoa says new legal documents from Fonterra Brands reveal that the dairy giant has removed labels from its Anchor butter packaging which Greenpeace says falsely claimed that Fonterra dairy cows are ‘100% New Zealand grass-fed’. Greenpeace spokesperson Sinéad Deighton-O’Flynn says, “In an undeniable admission of guilt, Fonterra Brands has changed the logo on its Anchor butter packaging since we filed suit against it. But this case …
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thedailyblog.co.nz broke the news in on Tuesday, February 11, 2025.
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