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Huda Beauty drops setting spray claims after Charlotte Tilbury complaint
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Following National Advertising Division Challenge, Huda Beauty Voluntarily Discontinues Comparative Claims for its Easy Bake Setting Spray
New York, NY – May 14, 2025 – In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge initiated by competitor Charlotte Tilbury Beauty Inc., HB USA Holdings, Inc. (Huda Beauty) voluntarily agreed to permanently discontinue the claim that its Easy Bake Setting Spray is the “strongest setting spray ever?” and that it is stronger and lasts longer than Charlotte Tilbury’s setting spray. Fast-Track SWIFT is an expedited…
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