BTS' Grammy Boycott Spreads to K-Pop's Biggest Agencies
4 Articles
4 Articles
Korea's Big 4 Agencies Skip Grammys' New 'Asian Pop' Category
Artists affiliated with South Korea's four major agencies—HYBE, YG Entertainment, JYP Entertainment, and SM Entertainment—have reportedly not submitted entries to "Best Asian Pop Music Performance," a new category introduced for the 2027 Grammy Awards.
It almost seems as though the entire K-Pop world is distancing itself from the newly established "Asian Pop" category at the Grammy Awards.
HYBE, SM, JYP AND YG ALL SKIPPED THE 'BEST ASIAN POP MUSIC PERFORMANCE' SUBMISSION AT THE GRAMMYS
HYBE, YG, JYP and SM Entertainment have all skipped the Best Asian Pop Music Performance category at the 2027 Grammys, TheGrammyGuru reports. https://t.co/n6OjZZGvI8— About Music (@AboutMusicYT) October 15, 2026 These are the submissionsoriginal post: here1. Good job on the team play2. Starship has no tactㅜ3. What the? I thought that people were hating on them? I guess not4. What is "Asian pop"?5. Why are half of the submission Japanese?ㅋㅋㅋㅋㅋ6. …
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