UF Signs Deal Including Cryptocurrency Logos in The Swamp
The multiyear partnership will also fund financial and technology education for Florida student-athletes and the campus community.
- Florida announced a multiyear sponsorship deal with Ripple on Friday, generating $5 million annually by placing XRP logos on the Gators' playing surface at the Swamp.
- Universities face escalating financial strain from the House v. NCAA settlement, which requires distributing $20.5 million annually to athletes; a 2024 NCAA ruling permitting field logos provides a revenue stream to offset costs.
- Starting Saturday, the XRP logo will appear on each 25-yard line when Jon Sumrall's Gators host Florida Atlantic, a placement that surpasses the $1 million per game Geico paid last year.
- Beyond field branding, Ripple will support financial and technology education for student-athletes. Athletic director Scott Stricklin said, "This partnership brings together two organizations that think boldly about the future."
- Ripple, a provider of blockchain solutions, gains digital properties and event signage through the agreement. XRP is designed to move money in seconds, positioning the partnership as Florida's entry into digital asset integration.
18 Articles
18 Articles
Associated Press News
Florida signs a multiyear deal with Ripple that includes cryptocurrency logos in the Swamp
Florida has a multiyear sponsorship contract with Ripple that will generate $5 million annually by placing field logos in the Swamp.
Ripple will take the XRP brand to the Ben Hill Griffin Stadium field and to Florida Athletics digital properties since the 2026 season, in a multi-year agreement that also includes financial and technological education for students-athletes and the university community. *** The XRP logo will appear in the field, digital properties and event signage of Florida Athletics. Ripple will support financial and technological education programs on tradit…
Florida football announces new field logo sponsorship for 2026 season
The Florida Gators and Ripple have agreed to a multi-year partnership, according to the university. As a result, the logo of Ripple’s cryptocurrency, XRP, will be on the Ben Hill Griffin Stadium field starting this season. The Florida Gators are proud to partner with XRP https://t.co/Ls7rM409gC pic.twitter.com/9NFBqqDdjW— Florida Gators (@FloridaGators) September 4, 2026 “Florida has a long history of embracing innovation and technology to enha…
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