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UF Signs Deal Including Cryptocurrency Logos in The Swamp
The multiyear partnership will also fund financial and technology education for Florida student-athletes and the campus community.
- Florida announced a multiyear sponsorship deal with Ripple on Friday, generating $5 million annually by placing XRP logos on the Gators' playing surface at the Swamp.
- Universities face escalating financial strain from the House v. NCAA settlement, which requires distributing $20.5 million to athletes annually; a 2024 NCAA ruling permitted corporate field logos to help offset these costs.
- Starting Saturday, the XRP logo will appear on each 25-yard line when Jon Sumrall's Gators host Florida Atlantic, surpassing the $1 million per game Geico paid last year for field placement.
- Beyond field branding, Ripple will support financial and technology education for student-athletes and the campus community. Athletic director Scott Stricklin said the partnership brings together "two organizations that think boldly about the future."
- Ripple, a provider of blockchain solutions, gains digital properties and event signage through the agreement, positioning the university to integrate digital assets into traditional sports amid the NCAA's expanding corporate sponsorship landscape.
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BizTocRipple Put the XRP Logo on a College Football Field. Does That Move the XRP Price?
Ripple just paid a reported $5 million a year to put the XRP logo on one of college football's most watched fields, but stadium exposure and a rising token price are very different things, and the gap between them matters for anyone holding XRP.
·Lakewood, United States
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Associated Press News+13 Reposted by 13 other sources
Florida signs a multiyear deal with Ripple that includes cryptocurrency logos in the Swamp
Florida has a multiyear sponsorship contract with Ripple that will generate $5 million annually by placing field logos in the Swamp.
·New York, United States
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Coverage Details
Total News Sources38
Leaning Left7Leaning Right1Center11Last UpdatedBias Distribution58% Center
Bias Distribution
- 58% of the sources are Center
58% Center
L 37%
C 58%
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