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FLASHBACK: The Conservative Boycott Threat That Actually Worked, And Forced America's Biggest Bourbon Maker To Retreat From DEI - The American Tribune.com

Conservative pressure scored a win against corporate DEI in August 2024 when Jack Daniel’s parent company announced policy changes before activist Robby Starbuck could launch his planned boycott. Brown-Forman dropped diversity targets and moved to stop tying executive pay to DEI progress. The retreat followed campaigns against other major brands, and Starbuck said the prospect [...]
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The American Tribune broke the news in United States on Saturday, October 31, 2026.
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