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Unilever and Google Cloud Partner to Pioneer Next Generation of Consumer Goods Technologies

On Feb. 17, 2026, Unilever struck a five-year partnership with Google Cloud to migrate its data and build an AI-first digital backbone for brands like Dove, Vaseline and Hellmann's using Vertex AI.
Fernando Fernandez, Unilever CEO, framed the move as part of a companywide AI strategy, saying the company aims to be `fit for the AI age`, last year launching Sketch Pro and training more than 23,000 employees with over 500 AI projects.
Building agentic workflows, the partners will automate complex tasks across Unilever's business processes using Gemini on Google Cloud planet-scale infrastructure, following recent deals with Walmart and Target last month.
Unilever expects to generate demand faster and convert data into insights, with Willem Uijen saying the deal will help power growth and keep the company agile, integrating enterprise applications and data platforms.
The partnership links Unilever's global scale with Google Cloud's worldwide reach, with products used by 3.7 billion people and sales of 50.5 billion in 2025, following recent marketing leadership changes including Esi Eggleston Bracey's departure and Leandro Barreto's appointment.

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