Five Months After the 'Tank Day' controversy... Starbucks Overtakes Twosome to Reclaim No. 1 Spot
4 Articles
4 Articles
Estimated September card payment volume reaches 121.1 billion won… Three consecutive months of growth. Reversing the lead after trailing Twosome Place for four months… Resuming new products and marketing. Starbucks has reclaimed the top spot among coffee brands based on estimated credit and debit card payment volume for the first time in five months since the so-called 'Tank Day' incident.
Starbucks has reclaimed the top spot for estimated credit and debit card payments among coffee brands approximately five months after the so-called "Tank Day" controversy. The rankings were overturned as payment volume, which had hit rock bottom last June, increased for three consecutive months, while the volume of Twosome Place, which had maintained the lead, decreased. According to Mobile Index by AI tech firm IGAWorks on the 11th, Starbucks' …
Starbucks Korea has reclaimed the top spot among coffee brands based on estimated credit and debit card payments, five months after the so-called "Tank Day" controversy. According to Mobile Index by AI data firm IGAWorks, Starbucks' estimated credit and debit card payments last month amounted to 121.08 billion won, a 4.3% increase from the previous month (116.12 billion won). In contrast, Twosome Place's September payments totaled 110.5 billion…
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