Five Guys Serves up Largest Integrated Brand Campaign to Date

Five Guys serves up largest integrated brand campaign to date

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food space.

Five Guys Launches Largest Integrated Brand Campaign to Date

This is “Your Burger Guy“, the largest integrated brand campaign to date. Created by Chemistry, an independent agency built on creativity, technology, and culture, the campaign is based on the platform Satisfaction Perfected, the work is rooted in a timely truth: when money is tight, people do not want to gamble on meals. Five Guys is positioned as the sure bet: fresh, generous, and consistent, with a made-to-order experience built around real i…