US EditionHow Dubai’s Knafeh chocolate went global
4 Articles
4 Articles
How Dubai’s Knafeh chocolate went global
From a living room idea to global fame: The sweet journey of FIX dessert chocolatier What happens when childhood nostalgia meets a dash of innovation? You get the ‘Can’t Get Knafeh of It’ chocolate bar, a sweet sensation that has gone viral worldwide. It all began with a craving. While pregnant, Dubai-based chocolatier Sarah Hamouda was inspired by knafeh, a Middle Eastern dessert she adored… Source
The recipe for Dubai chocolate, which has conquered the world and Lithuania, was born in the mind of Sarah Hamouda, a businesswoman of British and Egyptian descent who was pregnant with her second child at the time. In an interview with LRT.lt, the businesswoman tells us without any resentment that everyone is copying her product and assures us: "Imitation is the sincerest form of praise."
How Dubai Chocolate Took Over the World - 3 Quarks Daily
Korsha Wilson in The New York Times: It was a pregnancy craving for knafeh that got Sarah Hamouda dreaming in chocolate, imagining a bar that recalled the crunchy-creamy Middle Eastern dessert of her British Egyptian childhood. “I told my husband the next day that I wanted to start a chocolate business,” she said from her home in Dubai, United Arab Emirates. She’d never made chocolate before. But, undeterred and halfway through her pregnancy, sh…
Sara Hamunda knew what she wanted to enjoy when she was pregnant. What he did not know was that Chocolate Dubai would seduce the whole world
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