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Wine County Leaders Excited About Southwest Airlines' Direct Flights to the Region

Southwest now flies nonstop from Santa Rosa to four cities and will let eligible passengers check one case of wine free.

  • On Tuesday, April 7, 2026, Southwest Airlines began service at Charles M. Schulz Sonoma County Airport in Santa Rosa, marking the airline's first-ever operations in the Sonoma County region.
  • Chief Operating Officer Andrew Watterson said the airline is "excited to open the door" to Sonoma County, adding this as its 14th California airport location within its network.
  • Launching later this month, the new "Sip and Ship" program allows passengers to check one case of wine at no additional cost from select West Coast locations.
  • Airport manager Jon Stout anticipates the new flights will bring "a lot more visitors," while local business owner Thera Buttaro projects easier access could boost bookings by 10 to 20 percent.
  • The carrier currently offers daily nonstop flights to San Diego and Las Vegas, with additional routes to Burbank and Denver, while planning seasonal service to Austin this fall.
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PR Newswire broke the news in United States on Tuesday, April 7, 2026.
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