Critics argue that the new regulations implemented by Google prioritize profits at the expense of user privacy

Saaz o Awaz - Listen Online

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Critics argue that the new regulations implemented by Google prioritize profits at the expense of user privacy

Privacy advocates have criticized Google’s newly implemented tracking policies as a clear violation of user privacy. Starting Sunday, the updated regulations permit the practice of “fingerprinting,” enabling online advertisers to gather extensive information about users, including their IP addresses and device details. Google asserts that this data collection method is already prevalent among other companies and emphasizes its commitment to ...

decisionmarketing.co.uk

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Storm erupts over new Google advertising tracking tool - DecisionMarketing

Google has found itself engulfed in yet another data privacy storm following the tech giant’s decision to launch a new tool that allows online advertisers to collect data about users’ hardware and software – and which is virtually impossible for consumers to delete. So called “fingerprinting” creates a unique digital ID for a user’s device while tracking data such as IP addresses, browser versions, operating systems, screen resolutions, installe…

tuta.com

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Digital Fingerprinting: Google launched a new era of tracking worse than cookie banners

On February 16, 2025, Google started rolling out a major shift in its tracking technology, planning to replace traditional third-party cookies with digital fingerprinting. While cookie-based tracking has long been controversial, this new method presents an even greater threat to your privacy - one that is nearly impossible to evade.

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Google’s New Fingerprinting Policy Faces Backlash from Privacy Campaigners

Google’s recent policy shift to allow online advertisers to collect detailed user data through a method known as “fingerprinting” has sparked a strong backlash from privacy campaigners. The new permissions, introduced on February 17, 2025, have drawn criticism from privacy experts and regulators alike, with the U.K.’s Information Commissioner’s Office (ICO) describing the move as “irresponsible.” Fingerprinting allows advertisers to gather devic…

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This method, which translates into "printing", allows you to identify a user via the characteristics of your device or browser.