How Bud Light killed DEI

The Sad Saga of Bud Light

For most of the 11 years Anson Frericks was a top executive at Anheuser-Busch InBev, its biggest brand, Bud Light, was America’s best-selling beer. Its marketing was aimed at guys who, no matter their politics, just wanted a cold beer and a good time. But like many companies, AB InBev changed in the wake of George Floyd’s death and the start of the pandemic. In a word, the company became “woke,” emphasizing diversity, equity, and inclusion (DEI)…

How Bud Light killed DEI

The SceneAnson Frericks says he tried to warn them. For a little over a decade, Frericks worked at Anheuser-Busch InBev, finishing his time at the company as president of sales and distribution. He left in 2022 to co-found Strive, the anti-woke investment company that rebelled against diversity, equity and inclusion (DEI) and environmental, social, and governance (ESG) guidelines for companies, arguing that political and ideological goals were c…

Bud Light hasn’t recovered from Mulvaney controversy, ex-Anheuser-Busch exec says

Bud Light has not yet recuperated from the Dylan Mulvaney controversy, according to a former Anheuser-Busch executive Anson Frericks.

Financial News Network - Bud Light hasn't recovered from Mulvaney controversy, ex-Anheuser-Busch exec says

Former Anheuser-Busch President of Operations Anson Frericks details the lasting impact from Bud Light's partnership with transgender influencer Dylan Mulvaney and argues it hasn't recovered.Read More …