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Fidelize the Customer: Airlines Look for the Recipe Beyond the Ticket
At the APG World Connect in Monaco, representatives of Air France-KLM, Ethiopian Airlines and KM Malta Airlines have confronted their strategies to maintain control of the customer relationship. Data, distribution, loyalty programs and quality of service draw the new levers of a sector where ticket sales are no longer enough.
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At the APG World Connect in Monaco, representatives of Air France-KLM, Ethiopian Airlines and KM Malta Airlines have confronted their strategies to maintain control of the customer relationship. Data, distribution, loyalty programs and quality of service draw the new levers of a sector where ticket sales are no longer enough.
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