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FIAT launches colour-matching service

The campaign offers 20 winners a free one-hour virtual consultation and a personalised guide as FIAT ties the service to its new hybrid model.

Summary by The Scotsman
FIAT has launched a colour-matching service that reveals which car shade best complements your features.

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FIAT launches colour-matching service

FIAT has launched a colour-matching service that reveals which car shade best complements your features.

·London, United Kingdom
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Motoring ResearchMotoring Research

Fiat launches colour-matching service for new 500 Hybrid

Using expertise from the fashion industry, Fiat's new service aims to suggest a car paint colour that complements its owner.

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The Scotsman broke the news in Edinburgh, United Kingdom on Tuesday, October 20, 2026.
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