Omdia: Southeast Asia Smartphone Market Shipments Decline 9% in 1Q26, as Vendors Prioritize Profitability over Share

Southeast Asia smartphone shipments decline – Omdia

Research from Omdia shows Southeast Asia smartphone market shipments declined 9% in Q1 2026, while average selling price (ASP) was up 19% year-on-year, as vendors prioritized profitability over share. #pressrelease

Top 5 smartphone vendors in Southeast Asia, ranked by Q1 2026 performance - REVU Philippines

Budget phones aren’t what they used to be. If you feel like entry‑level devices are getting aggressively pricier, you’re not imagining things.   Smartphone shipments across Southeast Asia fell 9% year over year to 21.6 million units in the first quarter of 2026, according to new data from research firm Omdia. People bought fewer handsets, but the market’s total value still grew by 8%. This is because the average selling price just jumped 19% to …

Fewer phones, higher prices: Southeast Asia buyers face $349 average smartphone

Market value still rose 8% as brands raised prices to offset DRAM and NAND cost inflation, pushing ASP to a record $349 while Southeast Asia shipments fell 9%.

Omdia: Southeast Asia smartphone market shipments decline 9% in 1Q26, as vendors prioritize profitability over share

Latest research from Omdia shows that Southeast Asia’s smartphone market declined 9% year-on-year in 1Q26, with shipments totaling 21.6 million units. Howeve...