Ferrari's First EV Might Be The Car Buyers Order To Get The One They Really Want
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4 Articles
On 26 May 2026, the Ferrari action plunged by 6% in 24 hours. The culprit: the Luce, the Italian manufacturer's first electric producer. But behind the design controversy lies a much more important battle for Wall Street: how to preserve the profitability of a luxury brand in the era of electrification? While the presentation of the Luce triggered a media storm, investors immediately sanctioned the Maranello manufacturer. A month later, Ferrari …
A few weeks after its official presentation, the Ferrari Luce continues to talk about it. If the electric pill seems to have already passed, that of the very controversial design, it will probably not pass for a few years. Still, it is that some details continue to make talk, and one of them feeds raises some questions. The Luce has a hood that can be described as "principal", raised compared to another part of the body, with a few centimetres o…
The new Ferrari Luce is not what many think. according to one of the heads of Maranello's house. The brand of the Cavallino Rampante talks again about his controversial five-seater electric, trying to explain a policy that they have wanted to follow from within, and that is that according to them their first BEV is not for any buyer.I already want any influencer to generate as many reactions as the Ferrari Luce did when it was unveiled to the pu…
Ferrari's First EV Might Be The Car Buyers Order To Get The One They Really Want
Ferrari’s first electric car was never going to get an easy ride. The Luce has already split opinion in a way few modern Ferraris ever do. Some of that comes down to the obvious reason. It is electric. Some of it comes down to the design. It looks nothing like the Ferraris many owners grew up obsessing over. Then there is the idea itself. A four-door battery-powered Ferrari was always going to make traditionalists twitch. Still, controversy has …
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