Ferrari Unveils $640K Electric Car
Ferrari says the 1,035-horsepower Luce is aimed at wealthy buyers who already own EVs, and it expects deliveries to start in the fourth quarter.
- Today in Rome, Ferrari unveiled the full exterior design of the Luce, its first-ever electric vehicle and first five-seater model, ending eight years of anticipation.
- The Luce's journey began in January 2018 when former Ferrari chairman and CEO Sergio Marchionne hinted at a 'prancing horse' EV to compete with Tesla at the North American International Auto Show in Detroit.
- LoveFrom, the design collective founded by Jony Ive and Marc Newson, shaped both the Luce's interior and exterior with emphasis on physical controls, while four electric motors deliver over 1,000 horsepower, enabling 62 mph in 2.5 seconds.
- Priced at approximately $640,000 in Europe starting later this year, the Luce becomes Ferrari's costliest model; U.S. customers must wait until the second quarter of 2027 with pricing not yet released.
- The Luce's curb weight of 4,982 pounds sits only around 200 pounds above the Purosangue SUV despite the 122 kWh battery, while Ferrari's proprietary sound system captures rear-axle vibrations rather than synthesizing engine noise, addressing what chief product development officer Gianmaria Fulgenzi called 'The sound has been one of the biggest challenges with this car.
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Fast and Luce: does Ferrari’s first EV live up to its sportscar heritage?
Ferrari’s first foray into electric vehicles has sparked an intense backlash from fans and investors, with shares falling sharply after the unveiling of its new battery-powered Luce.Created in collaboration with former Apple chief designer Jony Ive, the car’s futuristic shell-like form, silent engine and £475,000 price tag were always going to be “controversial”, said Politico. But Luca di Montezemolo, Ferrari’s former chairman, spoke for many “…
Pope Leo gets to see Ferrari’s first electric vehicle
Ferrari on Tuesday presented its first-ever fully electric car to Italy’s President and Pope Leo XIV. Yet it’s still waiting for the ultimate approval from someone less high-profile: The consumer. The Italian automaker unveiled the all-new Luce EV on Monday — even as other luxury competitors dial back ambitious electrification plans amid waning demand in some markets around the world. The rollout has been met with skepticism by the markets and a…
Ferrari dares to leap into the electric age – but the first e-model called Luce reaps a lot of ridicule. Even a former head of the company now finds very clear words.
New Strait Times
Bangkok PostFerrari unveils 'Luce', its first fully electric car, in a tough market
ROME: Italian luxury carmaker Ferrari has unveiled its first fully electric model, the Luce, belatedly joining rivals like Porsche and Lamborghini to offer clean-energy driving thrills.
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