US Edition2028 Ferrari Luce Will Reportedly Cost a Fortune, and the Brand's First EV Will Sit Atop the Lineup
The final price could still change by 10%, and Ferrari will limit output to about 20% of annual production to preserve exclusivity.
- Ahead of its premiere in Rome next month, Ferrari has set a preliminary price of about €550,000 for the Luce, the Italian automaker's first fully electric supercar.
- Chief executive Benedetto Vigna pursues "value over volume" to protect the brand's appeal with wealthy clients, positioning the Luce at the top of Ferrari's lineup.
- The Luce will produce more than 1000 horsepower and is priced above the Purosangue, though final pricing may still be adjusted by 10 per cent in either direction.
- To preserve exclusivity, Ferrari capped output of the model at about 20 per cent of annual production, creating a critical test for electric supercar residual values among luxury buyers.
- Lamborghini CEO Stephan Winklemann recently canceled the Lanzador EV, stating the brand's target market had "close to zero" interest in electric vehicles, highlighting broader skepticism in the luxury sector.
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The Italian sports car manufacturer Ferrari has set a price of approximately 550.000 euros for its first fully electric car, which is to be presented next month in Rome. Article What price will it have "Luce, the first complete electric car produced by Ferrari appears first in Romania TV.
Ferrari relies on a positioning in the top luxury segment of its planned electric sports car "Luce".
Ferrari’s first EV might costlier than what was expected
New Delhi: It is just a month away until the first Ferrari electric is revealed, something that not many had thought would happen. The Ferrari Luce has been a long time coming, after it was announced years ago. Maranello has even given us a glimpse of the cabin, while the exterior has been mostly draped in Breadvan-type camouflage to limit the design reveal. The rumours about pricing, though, are one aspect that keeps surfacing. In June 2024, Re…
MARANELLO. Italian luxury car manufacturer Ferrari apparently wants to launch its first all-electric super sports car at an entry price of around 550,000 euros.
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