Jony Ive-Designed Ferrari Luce Tests CEO Benedetto Vigna’s EV Bet
Benedetto Vigna said new and existing customers remain interested as Ferrari opened order books and showed the $640,000 EV to 1,600 buyers.
- On Monday in Rome, Ferrari unveiled the $640,000 Luce electric vehicle. CEO Benedetto Vigna defended the model on Thursday, stating "there is strong interest, including from new clients" and confirming the company had already received bank transfers.
- The Luce was designed in partnership with famed Apple designers Jony Ive and Marc Newson through their firm LoveFrom. Social media critics compared the car to a Nissan Leaf and AI-generated images, questioning its departure from Ferrari's petrol-powered legacy.
- Shares fell about 8 percent in Milan and 5.3 percent in New York the day after the unveiling, with analysts citing a mix of "design hate" and investor concerns about R&D costs. The stock recovered to pre-launch levels by Thursday.
- Vigna described the Luce as a "Leapfrog moment" in Ferrari's history and confirmed the company will continue offering petrol and hybrid models. Ferrari will release precise order figures in July during its second-quarter results announcement.
- Ferrari is targeting expansion in China, where electric vehicles are mainstream and Chinese buyers have typically accounted for around 10 percent of total sales. The Luce was designed to compete in the growing ultraluxury EV market.
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technewstube.comTechCrunch Mobility: It doesn’t matter that people hate the Ferrari Luce
Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part. To get this in your inbox, sign up here for free — just click TechCrunch Mobility! If you’re into EVs or sports cars, then you surely saw the kerfuffle over Ferrari’s first all-electric car, the Luce. The reaction was swift and biting for the five-seater EV designed by Apple veteran Jony Ive and priced at close to $65…
Is the Ferrari Luce’s Design Really That Bad? 3 Italian Auto Experts Weigh In
The first electric Ferrari is already this year’s most divisive car. We asked three Italian auto industry professionals to explain where the EV’s design makes sense, and where it doesn’t add up.
Ferrari's CEO says the Luce deserves "respect." Its former chairman says it deserves a different logo.
Ferrari CEO Benedetto Vigna used a round table in Modena on Thursday to defend the €550,000 ($640,000) price tag for the Luce, the company’s first fully electric vehicle. The car was unveiled on Monday. By Tuesday, Ferrari’s Milan-listed stock had fallen 8%. Vigna said the price was fair for innovation and that the Luce has […] This story continues at The Next Web
After many plug-in hybrids, Ferrari opened up the mythical combustion engines and launched Luce, the first electric model. Designed by an ex-Apple, it has 4 doors and 4 engines with 1050 hp.
The new electric Ferrari Luce model is completely misunderstood by many car enthusiasts. The design, from the studio of iPhone designer Jony Ive, is even being called the ugliest car since the Fiat Multipla online. Coen Grutters of Autovisie explains his perspective in *Nieuws van de dag*.
Doubling Down on Green: Ferrari CEO Defends Electric Vehicle Slammed by Car Lovers and the Stock Market
Ferrari CEO Benedetto Vigna defended the $640,000 price tag of the luxury automaker's first EV on Thursday, emphasizing the model's innovation and strong customer demand. Despite the CEO's positivity, the electric vehicle has been slammed by Ferrari fans and investors alike.
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