What Jeff Bezos Investing in Liverpool Would Mean for Summer Transfers
4 Articles
4 Articles
Investors remain a red cloth in football. Amazon founder Jeff Bezos seems to want to join a group at Liverpool FC. Big-style. Fans are scared.
SAS and Liverpool FC use AI and fan data for personalized matchday at Yankee Stadium
Global data and AI leader SAS helped Liverpool FC surprise four supporters with an unforgettable matchday experience as the Reds faced Wrexham AFC at Yankee Stadium on July 29. Liverpool FC used SAS Viya to analyze fan data and identify U.S.-based supporters with strong engagement and specific purchasing behaviors across Liverpool FC digital properties. Using SAS Customer Intelligence 360, the club invited eligible supporters to enter the Anfiel…
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