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Fake discounts on Shein 'breach law', EU says

  • The European Commission and national consumer authorities have given Shein one month to respond to a probe into alleged breaches of EU consumer laws.
  • The probe arises from concerns about Shein using fake discounts, pressure selling tactics, and providing unclear information on customer rights and sustainability claims.
  • Investigators from Belgium, France, Ireland, and the Netherlands are assessing Shein's compliance with rules on product labeling, third-party sellers, and digital services obligations.
  • Patrick Kenny of the CCPC stated that consumers need clear information on shopping and returning items without pressure, and Shein said it is cooperating to ensure compliance with EU laws.
  • If Shein fails to address the issues, national authorities may impose enforcement measures including fines based on the company's EU turnover, signaling stricter regulation of foreign e-commerce platforms.
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The European consumer protection agency has attacked the operator of SHEIN.

·Budapest, Hungary
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El Economista broke the news in on Monday, May 26, 2025.
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