The evolution of Facebook usage in the UK over the years

The evolution of Facebook usage in the UK over the years

Facebook has remained one of the most popular social media platforms in the UK since its launch in 2004. Over the years, the way people use Facebook has significantly evolved, reflecting broader changes in technology, privacy concerns, and social media trends.

Facebook increasing as part of social traffic mix after algorithm change, data shows

Facebook traffic appears to be a growing part of the social pie again at three-quarters of the world’s biggest news websites. The pattern can also be seen in the US, where the Facebook share of total social referral traffic was up at 74% of the biggest sites in March compared to one year earlier. New Similarweb data shared with Press Gazette appears to confirm the trend noted by multiple major publishers so far this year that Facebook traffic is…

Similarweb: total desktop social referral traffic from Facebook grew 75% YoY for 68 top English-language news sites due to algorithm changes in January 2025

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