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Fabulosa Unveils Bold New Rebrand as it Accelerates Global Growth

Fragrance-led household brand Fabulosa has unveiled a striking new brand identity, marking an exciting new chapter for the business, as it continues to scale its domestic and international footprint. The new look and feel, delivered by creative design agency Brandon, which has tested positively with consumers across multiple demographics, will be brought to market with a comprehensive and high-impact international campaign – Clean Fabulously. Dr…
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Business in the News broke the news in on Thursday, February 5, 2026.
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