eye square Launches Revolutionary SEAL Technology for Mobile InContext Eye-Tracking - Breakthrough app-free approach allows for easy optimization of digital experiences

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eye square Launches Revolutionary SEAL Technology for Mobile InContext Eye-Tracking - Breakthrough app-free approach allows for easy optimization of digital experiences

eye square, a global leader in digital experience research, has unveiled its updated, smartphone-based eye tracking technology, powered by SEAL (“Smart Eye-Tracking Algorithm”). SEAL is the result of eye square’s efforts to rethink eye tracking for the new digital age, bringing together patented eye tracking technology with eye square’s uniquely natural InContext environments, which allow full experimental control of ads and content seen. The ne…