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Expedia Turns its Ambassador Summit into a Creator-first Oasis
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Expedia Turns its Ambassador Summit into a Creator-first Oasis
Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and booking products. Embracing the creators as a key element of its marketing engine has been a “game changer” for the brand, says Mallory Kuenzi, senior…
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