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Expedia bets on creator-led marketing with IShowSpeed partnership

Summary by marketingdive.com
The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.

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Expedia bets on creator-led marketing with IShowSpeed partnership

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.

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marketingdive.com broke the news on Wednesday, April 29, 2026.
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