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Expedia, Airbnb and TripAdvisor Can't Fight Booking's Global Domain
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Booking Global Domain. Courtesy: Canva Booking.com remains the most visited travel and tourism site in the world, according to a study by Statista, based on Semrush data, revealed that the platform reached 394.2 million global visits during April 2026, a figure that almost triples several of its main competitors. The report shows how reservation, flight and hosting platforms continue to concentrate the digital consumption of world tourism, espec…
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